The State of The Music Magazine Industry

The state of the music magazine industry. 

 In recent years the number of music magazines sold has depreciated substantially in some cases such as in "NME" sales have dropped from 300,000 copies to as little as 13,995, this depreciation in sales occurred with the introduction of online articles and finding information through social media (such as Twitter, Facebook and Tumblr). Many magazines have adapted to this change such again as "NME" which took the transition into becoming a multi platform brand rather than a magazine. "NME" has spread onto platforms such as Spotify, Youtube, and Tumblr, allowing the brand to reach a wider audience than just that of the print edition previously sold.

I intend to possibly design pages for social media platforms to reflect the success of NME's adaptation to trending sites. Independent magazines are doing fairly well in recent times as they emphasize the quality of their content, a good example of this would be "Stack Magazines" who offer a subscription scheme that gives readers a new magazine every month which is delivered in a brown package meaning the cover is a surprise so to speak.

Features that are common to lead to a magazines success include:

•  The offer of a subscription scheme 
•  Exclusive covers 
•  Social media management and advertising 
•  Following current trends 

I will try to incorporate these features into my own magazine.